I have 15+ years experience in (mainly) B2B Tech Marketing. I have donned many hats in my marketing career including marketing director and freelance partner to both startup and publicly traded companies. My marketing roots are in the agency world, where I led content strategy and product marketing for tech clients of all sizes, and exercises such as competitive analysis for rebrands and web refreshes.

Some of my strongest skillsets include messaging ideation and development, copywriting and branding and website redesigns. Beyond the creative work, I really enjoy “digging deep” - whether its assessing other brands’ positioning and digital presence, auditing acquired companies’ messaging and marketing stack and determining the best methods for integration or evolution, or examining why content or a campaign may not be performing up to its potential and how it can be improved.